local media insider
Best Practices
79 results total, viewing 51 - 60
As more advertisers shift budgets to promotions more e-mail registrations mean more dollars. Here is a check list of what media and marketers can do to build lists faster. more
What do you need to know to select a certificate store (this is not a group deal provider, but a store for on-going deals) provider? Here are ten key questions we vetted with heads of interactive who have launched stores in their markets: more
Here are nine take-aways from the Association of Alternative Newsweeklies' 2011 Web Conference about who Millennials are and what they want as local media consumers and employees. more
The healthcare industry is one of the healthiest local advertising categories. Get the biggest share by looking at best practices around the country. Find out what hospital marketers want, and to increase dollars from the cosmetic service industry. more
Setting up a Group Deal program? Find out what it will take, revenues to expect per deal, which local businesses to approach, deal parameters, how to compete with Groupon and Living Social in your market and choosing a vendor and a worksheet on the Group Deal Business model. more
Train the sales team to sell around text-marketing campaigns by looking for great co-promotions that add traditional internet and media. SMS campaigns for small businesses rely on massive amounts of data collection - they need help from media. Here are seven ways to turn this rapidly growing trend into profitable relationships. more
Borrell executives Gordon Borrell, Peter Conti and Colby Atwood ended the 2010 Local Mobile Advertising Conference last week with a slightly fiery “Five things to do next” for those ready to tackle winning the mobile space. We've reprinted their suggestions with permission here. more
As audience attention shifts from computers to mobile devices, advertisers will follow. Brush up on your knowledge with 15 things to know about mobile advertising today, from the Borrell Mobile Advertising Conference. more
In the small city (population 100,000) of Odessa, a multi-media sales department includes product managers who go on sales calls and report to the ad director. 60% year-to-year online sales growth have offset declines in national print revenues, and sell-through is in the 70% range. Here is how it works. more
Selecting a software partner is a complex process - and is often subverted in favor of whomever is the "known quantity." The best choices, however, come from comparing several companies against a variety of criteria. Here is a list of RFP questions for daily deal companies that can simplify the task. more
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