Rules for having a great daily deal launch are quickly emerging, and here is our list of cutting edge best practices compiled from interviews with Deal Current President and Co-Founder Patrick Dillon and from case studies in the market. more

1. Define, articulate and integrate the new vision Be clear about the need for change and support efforts, even if they sometimes fail. Help managers negotiate issues like where to publish content … more

Show us the compensation system and we'll predict the behavior of the organization. Building new business models means that compensation has to be realigned. Here are seven best practices in use by sales managers having great success - more than 50% year-to-year increases - in digital selling. more

User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for 15 years." Here are his top four initiatives that promise to yield at least six figures each, plus five more, with vendors suggested. Understanding this source of new revenues is one key to creating a successful local media business model. more

Create higher dollar campaigns using an agency-style sales approach. Here are key lessons learned from The Palm Beach Post. more

If you have not yet surveyed local advertisers to find out what they want from media sales representatives, here are some results from a 2009 Palm Beach Post survey, summarized by Chuck Gerardi, Vice President of Revenue Development. more

There are a few must-have technologies to grow digital sales that all local media companies should have in their arsenal to do what interactive media does best: targeting and conversion-tracking. more

What do top reps do prior to going on a call? Here's a list of information about the client that top reps find out before each appointment, and the sources they use. It only takes a couple of minutes to be prepared. Better is better. more

A typical city weekly carries 20 to 60 restuarants a week, and hundreds for a dining guide and a couple of thousand a year. And these are all migrating to digital services. The key to selling restaurants online is to have “the big idea” for the campaign, whether it's digital or broadcast. With digital advertising, however, the every campaign needs to have a great concept. Here is a list of advertising concepts that get results for restaurants. more

What does it take for digital sales representatives to be up-to-speed? A constant learning environment. This report aoutlines a roadmap for transformative results. Included are links to on-site resources free to members. more