local media insider
325 results total, viewing 1 - 10
The Geffen Playhouse pulled out all the stops to market a new show, including targeting people while they were attending events at 766 live ticketed venues in the city. Here's what happened and how the campaign was put together. more
Top Ad
A store selling scooters in Denver went from "dormant" advertiser to Top Ad winner for outstanding results in a multi-media campaign sold by Bert Ross at Westword, a City Weekly. Find out how they did it, including the programmatic buy, front-loaded schedule and results from each element. more
Hubbard Broadcasting's local TV station KOBTV has been selling programmatic advertising using features of AdCellerants platform including microproximity targeting. Here's how a home remodeling company created a campaign to support dozens of locations across multiple states. more
Top Ad Winner, Daniel Anderson of Hubbard Radio in Minneapolis, helped a local hot tub dealer to target attendees of a Home Owners show using an online-only campaign with micro-proximity targeting. The company sold more hot tubs than they had at the show in previous years. Use this idea for any business who attends ─ or used to attend ─ large conferences as part of their marketing strategy. more
When Kurt Christopher won LocalMediaInsider's TOP AD we asked him a few questions about how they acquire new programmatic business. Here's what he had to say. more
Top Ad
A recipe-base campaign by Hubbard Broadcasting's KOBTV for the New Mexico Beef Council using AdCellerant programmatic platform has picked up a Top Ad Award from LocalMediaInsider for its use of Native content with huge clickthrough rates and "look back" views. The campaign was so successful that it is now being copied by beef councils in other states. Use this idea for any large food supplier. Here's a case study on how the campaign was put together and results. more
Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works. more
The INSIDERS, a native advertising program with a unique take on using "experts" for content was introduced by Pamplin Media in 2016, and netted $400,000 from it's first sales blitz led by Mike Blinder. Pricing, packaging, top industries, and location of content are outlined in this "how to"report on the initiative. more
Here are the 2014 best sales initiatives. Please log in to view. more
Here are the 2014 best digital agencies. Please log in to view. more
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