local media insider
333 results total, viewing 1 - 10
Two Case Studies show Tributes special sections for Obituaries is a substantial source of new revenues Case study: Tributes, A special section in print for obituaries Company: Gatehouse Media … more
Veteran Newspaper, Broadcast and SMB AdTech Leader Kim Johnson Joins iPublish Media as Vice President of Sales Westborough, MA, March 12, 2018 - iPublish Media—the … more
How would your team drive sales of a brand new apartment complex with rents of $3000 to $5000 and waterfront views? Hubbard's team took up the challenge and drove more than 4000 conversions for the company. Here's how they did it. more
Eight great ideas we learned from all entries and nominations at the 2017 Top Ads Awards - Programmatic, sponsored by AdCellerant, are included in this report. Print it out for the sales team and look for an email on the webinar, November 29. more
in 2017, Gatehouse rolled out self-serve advertising across a variety of verticals including obituaries, recruitment, and private party. First year revenue growth of more 1.5 million, and FTE savings, point to a major win once the program has been deployed throughout its markets. more
Find out what really works in local programmatic from winners and nominees of Top Ads. Join us November 29, 1 p.m. EST for a fast-paced 30 minute webinar full of actionable tactics as we recognize the TOP AD Campaigns and best sales ideas for local programmatic from winners and nominees. You'll learn field-tested ways to address client challenges and deliver top results in a variety of categories more
Vendasta, recently named in the Profit 500, by Canada Business magazine as one of the countries fastest growing companies, has a team of 16 marketers generation more than 1000 leasds a month. Here's how they do it, and what local media companies can learn. more
What's the magic combination to promote a ski resort - or any trael destination? Brianhead's campaign that included radio, billboards plus programmatic and pay-per-click went off the charts. Find out which part of the campaign scored the highest and how it was constructed. more
The Geffen Playhouse pulled out all the stops to market a new show, including targeting people while they were attending events at 766 live ticketed venues in the city. Here's what happened and how the campaign was put together. more
Top Ad
A store selling scooters in Denver went from "dormant" advertiser to Top Ad winner for outstanding results in a multi-media campaign sold by Bert Ross at Westword, a City Weekly. Find out how they did it, including the programmatic buy, front-loaded schedule and results from each element. more
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