local media insider
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For Local Media, adding targeted email via a third provider such as Site Impact can augment the ability to advertise for local political candidates. more
Today, local media hold a unique place in political advertising. John Kimball, of John Kimball Group, shares 7 steps to creating a robust media kit so that you can start this summer. more
The times are changing when it comes to politics and local media have a huge opportunity when it comes to advertising in the political vertical. Read on for tips on how to get started. more
We brought back the top ad award for this clever campaign by Amplified Media that rotates retail inventory through the banner ad using feedless technology. more
Beyond Private Label, which supplies white label web development services for digital agencies, says that responsive design has built-in flaws that SMB’s hate. We explore their solution here. more
We caught up with Richard Green, CEO of Evvnts, to see how he positioned his company’s platform to turn event calendars into revenue generators. So far, Gatehouse and a group of 51 radio stations have bought into the concept. more
Site Impact launches nationwide sales summit designed to help media boost top-line revenue by selling email marketing held in Dallas, Atlanta, Chicago, Philadelphia and Washington D.C. more
Straus Media is the first newspaper in the U.S. to utilize Protec Media's new CMS, Millennium. Millennium offers a cloud-based platform and database driven workflow that allows content to deploy seamlessly. more
Some media may think it's too early to begin political advertising. John Kimball of John Kimball Group explains why this is not the case, and how newspapers can play a pivotal role in candidates gaining name recognition through local advertising. more
Three new newspaper groups have launched in Top Agent Ads, a platform created by Wehaa. The Top Agent platform allows them to offer hyper-targeting as well as Facebook and Instagram behavioral targeting. more
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