local media insider
322 results total, viewing 1 - 10
Top Ad Winner, Daniel Anderson of Hubbard Radio in Minneapolis, helped a local hot tub dealer to target attendees of a Home Owners show using an online-only campaign with micro-proximity targeting. The company sold more hot tubs than they had at the show in previous years. Use this idea for any business who attends ─ or used to attend ─ large conferences as part of their marketing strategy. more
When Kurt Christopher won LocalMediaInsider's TOP AD we asked him a few questions about how they acquire new programmatic business. Here's what he had to say. more
Top Ad
A recipe-base campaign by Hubbard Broadcasting's KOBTV for the New Mexico Beef Council using AdCellerant programmatic platform has picked up a Top Ad Award from LocalMediaInsider for its use of Native content with huge clickthrough rates and "look back" views. The campaign was so successful that it is now being copied by beef councils in other states. Use this idea for any large food supplier. Here's a case study on how the campaign was put together and results. more
Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works. more
The INSIDERS, a native advertising program with a unique take on using "experts" for content was introduced by Pamplin Media in 2016, and netted $400,000 from it's first sales blitz led by Mike Blinder. Pricing, packaging, top industries, and location of content are outlined in this "how to"report on the initiative. more
Here are the 2014 best sales initiatives. Please log in to view. more
Here are the 2014 best digital agencies. Please log in to view. more
Here's the best of 2014 native advertising. Please log in to view. more
Here are the best of 2014 innovations in key verticals. Please log in to view. more
Here are the 2014 best paid content strategies. Please log in to view. more
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