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Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works. more
The INSIDERS, a native advertising program with a unique take on using "experts" for content was introduced by Pamplin Media in 2016, and netted $400,000 from it's first sales blitz led by Mike Blinder. Pricing, packaging, top industries, and location of content are outlined in this "how to"report on the initiative. more
Here are the 2014 best sales initiatives. Please log in to view. more
Here are the 2014 best digital agencies. Please log in to view. more
Here's the best of 2014 native advertising. Please log in to view. more
Here are the best of 2014 innovations in key verticals. Please log in to view. more
Here are the 2014 best paid content strategies. Please log in to view. more
Here are the 2014 best of obituary strategies. Please log in to view. more
Here are the 2014 best of events and event strategies. Please log in to view. more
Here's 2014 best database marketing. Please log in to view. more
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