local media insider
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Westborough, MA, and London, England October 4, 2018 - iPublish Media announced today that it has reached an agreement with 3rd Wave Limited, to represent sales of its platforms to media … more
Local media and digital agencies can learn something from directory sites about using technology to identify the best prospects, and engage local business customers. An elegant platform is … more
While most alternative weeklies are focused on increasing events revenues, an alternative weekly in Michigan has also quietly launched a native advertising program on Wehaa Local Experts platform. Here is how it works and results so far. more
Web development is one of the best ways to create a longterm partnership with advertisers. But it is also one of the most difficult services to offer. This report looks at a variety of options, platforms and partnerships for creating a great SMB web development service that expands revenue and marketshare. Included: Who should start with custom in-house web development; ways to scale using e-lance services, turnkey templates versus Word Press, outsourcing options and partnerships. more
Led by Chris Boyd, VP of product development, The Wall Street Journal gained 25% more revenue from subscriptions between 2017 and 2018 by personalizing readers' paywall and user experience. Here's how they did it. more
Ready to increase obituary revenues using self serve options? Here are ten tips from our most successful publishing partners. Use these tips to secure unbreakable relationships with funeral … more
What is the ideal frequency to send marketing emails to promote Self Serve advertising to SMB´s?   The ideal frequency of B2B marketing emails is as little as monthly, and as high as … more
Five steps to making money from Self-Serve advertising in 60 days   Here are some tips to start making money from self-serve advertising, using the iPublish SMB platform in 60 days. … more
The best days and times to send email marketing to SMB´s   To be short and sweet: The ideal time to send B2B ecommerce marketing emails is 10 a.m on Wednesday. However, there may be … more
Confused about how to start converting your media to personalized offers to customers? GetAdmiral´s CEO, Dan Ran, makes the case that that best way to start building a relationship is to approach ad block users, typically about 20 to 30 percent of newspaper and TV online users, who are not "counted" for advertisers. Why not sign them up to email? Here's how some media do it.       Adblocking reduces newspaper and TV digital ad revenue by 20-30%, but there are a variety of strategies to unlock … more
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