Browse - Local Media Insider

Obits turned into FB ads support price increases

Two newspapers are reporting great success with targeted obituaries - that is, turning obits automatically into Facebook ads using iPublish’s iPortal platform. more

9/21/21

What happens when free weeklies sell digital subscriptions?

Can a free paper sell digital subscriptions, and if so, should they? The question is being asked by an increasing number of free weeklies and dailies, as pioneers successful launch paid programs. more

8/8/21

French newspaper group launches SopenAds to support small businesses

Sud Ouest Publicité, a group of five French newspapers, has launched an innvative platform that allows small businesses to deisgn, build and lunched multi-media advertising - all DIY. more

7/29/21

Newsguard's shattered promise

Among the dozens of start-ups in the trust space, NewsGuard’s initiative to combat fake news, founded by Steve Brill and Gordon Grovitz with $6 million in venture capital, showed the most promise. more

6/5/21

How does your media rate against these eight trust indicators?

Most credible newsrooms operate under a high internal code of ethics, but not always one the public understands. So when the Trust Project set out to codify what legitimate news … more

A | 6/4/21

How does your media rate against these eight indicators of media trust?

Think of the Trust Project’s 8 indicators as a kind of “checklist” of best practices for newsrooms. Approved media who agree to these disclosures are … more

6/4/21

Can the Trust Project succeed in the age of Q?

“One of the problems we have is the “trust me because I’m a journalist” approach,” according to Sally Lehrman, founder of the Trust Project. One of the … more

6/4/21

Local media are now selling mass text subscriptions

Subtext is a new way for local media to send and manage mass text messages. The benefits are simple to understand: Texts have a 90% view rate and allow reporters to talk one on one with their audience. more

5/26/21

Hyper-local data collection fuels LA neighborhood news initiative

Crosstown, a new project underway from the Annenburg School of Journalism, creates a three-tiered approach to provide hyper-local news at the neighborhood level. Their data-driven approach solves the core problem for hyper-local media -- sustainable automation of data. more

Alisa Cromer | 5/16/21

Ten things every local publisher should know about trust

We distilled the most important points from annual research to show you what we think every publisher should know about media trust in 2021. more

3/21/21