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Native Advertising, the new hot buzzword for local media executives hunting down new revenue models, may also provide the best mobile ad units. That is, sponsor posts are a much needed alternative to mobile display ads, and better-suited to a small screen. So said Chris Lee, president of Deseret Digital Media, at the Local Innovation conference. He walked through a model of the mobile paradox that native ads can solve: more
There were some truly outstanding entries last month for LocalMediaInsider's monthly Top Ad Contest after Impact Engine, a leading premium ad platform, added a $1,000 award and Premium Ad Challenge to the contest. In the end, one campaign stood out from the pack: more
With a 98% month-over-month retention rate for a digital services agency whose revenues have grown ten fold in a few short years, Morris Publishing Group is on to something. Mark Lane, VP of Sales, Morris Publishing Group, describes it as compounding - or the ability for small annual sales of $400 a month, week after week, to accumulate like an annuity. But only if they are retained. The following is a checklist of the most critical elements in ensuring maximum retention of clients. more
Fewer jobs and lower recruitment ad revenues are affecting sales at most local media companies. By early 2014, 14 of 25 sites surveyed by Borrell were down by an average of 38%. But some companies are out performing, due to the use of a variety of new tools available to help merchants find employees. This is the comprehensive list of services to use, or provide as a service to merchants. more
Looking for a group contest? Bars Wars is a classic bracket contest that signed up 32 New Orleans bars in a dead heat to see which one was picked as a personal favorite by voters. Advertising contracts also increased, with the price of entry varying depending on existing or new relationships. Here's how the contest was put together. more
If this headline taps some primordial survival instinct in the hindbrain of media executives... it should. more
LMI editors endorse Memoriams from AdPay, as a way to increase obituary revenues and for the newspaper industry to grow the franchise overall. Included in this review: How it works, costs, metrics and current partners. more
The hallway and cocktail party circuit at the 2014 Mega-Conference was abuzz primarily with a number of interesting new facts added to the conversation about where newspapers are headed - or should … more
For media companies looking for new products that differentiate their agencies from competitors and lead to upsells, free Wifi that captures customer data is a new option. This review looks at an inexpensive choice used by Guarantee Digital's founder Daryl Hively. Pricing and packaging strategies are included. more
Have you started selling political advertising for the 2014 mid-term elections? The most savvy media organizations are already in the field making contacts to pre-sell political campaigns and take advantage of historic spending levels. more
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