Margins are thin, and most of the money goes to Google. However, media companies successfully selling Google AdWords claim it's not only worthwhile, but also "foundational" to digital agency services. Here are ten tactics to make your Google Adwords sales ar profitable from day one. These tactics comes from Amie Stein, Training and Development Director, Local Media Association and key media AdWords sellers at the 2013 Digital Agency Summit. more

LocalVox turnkey click to publish marketing tools range from listing distribution to email and GPS targeted mobile ads. And they white label. So should your agency partner? Here's an analysis of what this company has and does not have for local media partners. Plus a look through the well-thought out packaging. more

For media agencies selling findability packages, Local Market Launch offers an up-sell worth considering. Here's what the product and service is, strengths and weaknesses, pricing model and our recommendations. This company is an Editor's Pick. more

Hubbard Radio's four stations utilize a centralized in-house agency, 2060 Digital, to sell primarily social media services. They now are leaders in this important niche. Here are key components of this model. more

Draper Media-owned WBOC's digital effort is a stand out for a single market TV group. This case study outlines key components of its' success including agency strategy, the community directory site, native advertising that includes on-air segments and personnel organization. more

BuzzBoard, created by vSplash, is a 'game changer' for sales people, according to Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Another media confirms $585,000 in sales closed during the beta test. Here's step by step how the tool works, including the key advantages and best practices. more

Here are five best practices on using Buzzboard as a selling tool, provided by Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Cowan has 19 sales reps using the tool for small and large accounts, with plans to hire ten more. more

Most media executives use LinkedIn to create professional one-to-one networks or research advertising prospects. However LinkedIn can also provide inbound leads for workshops, contest sponsorships, and new product launches. This report shows how to set up a program using sponsored updates, how to create a content schedule, and converting likes and follows into leads, and other practical tips. more

Minnesota Public Radio solved its need for state-wide but very local arts coverage by founding Art Hounds,a crowd-sourced group of local arts experts who provide opinions for the onair/online audio show. The concept led to 1,000 sign-ups, higher community engagement, and better arts coverage. The program could be used by any local media - large or small - to build the local arts franchise. Here's how the program works. more

Audience extension is rapidly becoming a core product for local media because it allows fulfillment of very targeted buys, especially in the mobile geo-targeted space. With thousands of options, here are key criteria to consider when selecting one or more networks. more