Public radio station KBIA, licensed by the University of Missouri, is using drones to cover environmental and agricultural stories. Scott Pham, content director of KBIA Missouri, acquired a grant to experiment with using drones. Here's the results, including equipment needed and costs, links to how the coverage was incorporated in stories, and lessons learned. more

After launching a new digital subscription paywall in the fall of 2011, the editorial staff at the York Daily Record wanted to increase and improve online coverage. YDR decided test whether iPads for newsroom reporters, in addition to iPhones which they already had, would make a difference, and how much. The results have been astounding: 50% more video is being uploaded by reporters to the site, and the team has transitioned into multi-media journalists. Here's their iPad launch strategy, keys to success, results, and best practices in the field. more

For journalists in the field, a laptop and an internet connection are typically no longer enough to convey the complete story. Personal communications devices with a few extra pieces can often transform the story. Here's a basic tool kit for the field, composed of ten tools, with strengths and weaknesses. Included are top brands and why for phones, tablets, light packs, mono-pods, audio and power extension. more

Best practices for five top newsroom apps used by York Daily Record are explained here, including links to tutorials and related best practice uses around the country. The York Daily Record has been recognized by the Newspaper Excellence in Cyberspace awards for its application of social networking and online campaigns, and received a Pennsylvania Newspaper Foundation John Fisher Internet Vision Award. Included in the case study are GeoFeedia, Storify, RebelMouse, ScribbleLive and Scribd, with tips from editor and digital content expert, Buffy Andrews. more

A variety of models allow media company to monetize events listings. When selecting a platform, take into account the whole events strategy. Here are some factors to consider: 1. What kind of … more

A key initiative for the New Orleans monthly OffBeat Magazine was revamping a weekly email newsletter, which now yields an estimated $52,000 annually. Here's how the company put the program together. more

Marquee Magazine's partnership with Spingo's mobile first events platform turned a cost center into a revenue stream. Spingo has signed several large prestige accounts: KSL.com, part of Deseret Digital Media, and the San Diego Union-Tribune. Find out how the platform works, results, and our take on this entry into the events space. more

Belo Interactive Group's partnership with Datasphere includes a local events platform and telesales of neighborhood businesses. Results are tracking an estimated $500,000 plus in annual revenues. While traditionally partnered with broadcast sites like Belo, The Gannett-owned Arizona Republic is also testing the partnership in 17 neighborhood. Here's how Belo's program works, including price points, sales organization, platform and metrics. more

This case study shows a successful native advertising strategy that WSPD-TV, in Paducah, Kentucky, used to capture big dollars from health care companies: A turn key health site with some localized programming serves the community and attracts major sponsorship dollars. Included is an overview of both of their successful healthcare marketing programs with estimated sales of more than $250,000, and how they work together.. Find out how sponsorships are sold and what sponsorships including, with examples of promotions and lessons learned. more

A Federated Media-owned radio station group in Lake County, Indiana has created a daily video newscast powered by radio promotions but distributed largely via Facebook and by text to mobile phones. The popular newscast landed a mid-to-high five figure sponsorship from a local auto dealer. Here's how the newscast was put together, including equipment, staffing, promotions, format and results. more