We surveyed the best samples from 50 digital media kits of local media companies to showcase the best samples. From these samples, These 20 actionable tips on building a great digital media kit are the result. Use these to improve how your media kit can be utilized by sales representatives and marketers. more

Shaw Media tested Google Consumer Surveys in one of its markets, generating some early metrics on just how much this partnership is worth. Critics say embedding the surveys gives Google access to at least aggregate data. Local publishers like Shaw contend there is no data on individuals released, and the incremental returns are worth it. Here is the case study and revenue metrics from the first 30 days. more

An additional source of passive revenues from Google Consumer Surveys is enough for some local media companies. But in Civic Science's poll allows local media to keep and sell local consumer data. Here's a comparison of the two partnership opportunities. more

Two companies - ClickFuel and Taponix - have taken the lead in combining analytics from multiple products into a single dashboard. Local media sales forces can use these dashboards to create post campaign recaps more easily, or allow advertisers to track all their digital initiatives - including banner ads, reputation management, mobile, Facebook, their own web site and SEM buys - in one place. In this review, we compare platforms including screen shots of dashboards, key differences, pricing and products integrated. more

Here's how Federated Interactive is growing sales of streaming and other digital products from infancy to a significant profit center. Included is a One Day Sales package for streaming, with resources, pricing and packaging. Also in the playbook: banner sales, text programs, Facebook sales, and new digital-only radio channels. Also find a list of technology partners which make these initiatives work. more

Social Radio adds an option for creating interactive programing and new internet-only formats. Its first partnership is Federated Media, which has two pilot stations still in beta mode. Here is how the technology works, demo, the business model, and how the platform compares with Pandora and iHeart. more

LIM has confirmed outstanding results from launch of a rich media ad unit from Broadcast Interactive Media. A two-day launch sales of a new ad unit in each of three markets generated $100,000 plus. CTR's are much higher than other rich media units. Here are two case studies, with promotional materials, pricing and packaging, launch tactics and resources required. more

WCHL.com has a unique community site and business strategy that go outside the box for a typical radio station website. The results are in: 25% of the station's revenues now come from digital sales, after just one year of starting to sell digital products. Here's how they did it, including content on the site that engages the community, pricing and packaging, sales organization and a copy of the rate card. more

The Chicago Tribune has started new businesses to replace classifieds revenues lost over the years. An in-house employment agency targeting a multi-million revenue stream is on track. The Tribune Company's LA Times also launched a pay-per-sale real estate initiative in June, 2012. Here are strategies, personnel required, pricing and initial results for both initiatives, from Eddie Tyner, Vice President of Classified Marketplaces at Tribune Company. more

A big "ah hah!" moment for one local media company came from realizing - and leveraging - huge merchant interest in pay-per-lead and pay-per-sale advertising. This case study from the Dallas Morning News was presented at NAA's MediaExchange, 2012, and includes technology partners used, types of businesses most likely to engage and potential revenues and performance metrics. more