Two newspapers are reporting great success with targeted obituaries - that is, turning obits automatically into Facebook ads using iPublish’s iPortal platform.
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9/21/21
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Can a free paper sell digital subscriptions, and if so, should they? The question is being asked by an increasing number of free weeklies and dailies, as pioneers successful launch paid programs.
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8/8/21
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Sud Ouest Publicité, a group of five French newspapers, has launched an innvative platform that allows small businesses to deisgn, build and lunched multi-media advertising - all DIY.
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7/29/21
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Among the dozens of start-ups in the trust space, NewsGuard’s initiative to combat fake news, founded by Steve Brill and Gordon Grovitz with $6 million in venture capital, showed the most promise.
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6/5/21
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Most credible newsrooms operate under a high internal code of ethics, but not always one the public understands.
So when the Trust Project set out to codify what legitimate news …
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6/4/21
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Think of the Trust Project’s 8 indicators as a kind of “checklist” of best practices for newsrooms.
Approved media who agree to these disclosures are …
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6/4/21
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“One of the problems we have is the “trust me because I’m a journalist” approach,” according to Sally Lehrman, founder of the Trust Project.
One of the …
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6/4/21
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Subtext is a new way for local media to send and manage mass text messages. The benefits are simple to understand: Texts have a 90% view rate and allow reporters to talk one on one with their audience.
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5/26/21
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Crosstown, a new project underway from the Annenburg School of Journalism, creates a three-tiered approach to provide hyper-local news at the neighborhood level. Their data-driven approach solves the core problem for hyper-local media -- sustainable automation of data.
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Alisa Cromer
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5/16/21
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We distilled the most important points from annual research to show you what we think every publisher should know about media trust in 2021.
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3/21/21
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