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In a world where misinformation spreadslike wildfire, local media are maintaining themselves as a trusted resource. more

Alisa Cromer | 3/21/21

Can newspapers help reforest the planet?

Some newspapers are committing to plant a complimentary tree in an area where forests have been depleted due to clear-cutting, human settlement or other factors for every obituary placed. more

3/13/21

Technology modernizes public notices

Public notices, once thought of as a lucrative but not very exciting category, will take center stage for newspapers in 2021. iPublish Media and newcomer Column are taking Public Notices into the future by streamlining the process. more

1/17/21

The future of obituaries will be social

In today's day and age, extending the reach online via social media has become increasingly important as families look for better ways to reach a larger universe of friends and acquaintances. more

11/18/20

Three compelling re-drop strategies for email marketing

Sending a second email and/or offer to a segment of your original email list, a re-drop, affords the opportunity to reach a wider audience within the original list. Site Impact makes the case for adding re-drops before emailing to a new audience. more

11/16/20

Creative Circle media offers election app

Creative Circle debuts an app allowing newspapers to quickly and effectively advertise for local candidates. more

9/21/20

Fifteen tips for newspapers to generate non-profit revenues

Interested in finding out how non-profit revenues can help build a sustainable local newsroom or just one beat? Here are some tips from those who did and a list of resources. more

7/18/20

Ready for battle? 10 steps to defeat attacks on public notices in your state

Every year state legislatures around the country initiate bills to remove the legal requirements. Here are 10 pro-active things your paper can do now to protect the franchise. more

7/18/20

Case study: Site Impact email marketing

We tested three sources of email data for a new targeted email campaign in St. Petersburg, Florida. Locally purchased data, an owned list and Site Impact email listings. Read on to see how each source stacked up. more

7/18/20

The Day launches Celebrate Graduates

The Day jumped into the community outreach business by publishing special sections for each high school in the area, listing their grads and taking ads from parents. more

6/2/20

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