One method of interviewing for key strengths is to use "behavioral testing," by creating a series of experiential questions. Simply put, ask the candidate to recall a specific time in which they demonstrated the quality you are looking for. Here is a list behaviorial questions for key telemarketing strengths from Cape Sales Development, a leading telemarketing outsourcing company and trainer in the local media space. more

Growing e-mail lists is a new basic skill for revenue-oriented local media executives. Second Street Media, provider of deal and contest platforms, trains its media partners by sharing best practices. Here are the top seven recommendations for increasing the list. more

Which daily deals will sell in the five and six figures is not predictable. But the largest group deal site in Toronto, WagJag, part of Toronto Community News, has more than is share to explore for trends. In addition to a giant e-mail list and massive promotions, deal selection is part of the formula for creating monsters. Here are some of the biggest deals, plus and tips for getting them and handling them, from Regional Director of advertising, Tim Corcoran. more

Digital First Media was one of the first print companies to give video cameras to sales reps and reporters. But what kind of training do sales people need to use the devices in the field? At the Pottstown Mercury, video sales projects range from multi-media dining guides to Bartender of the Year Contests. Jared Semet, Online Sales Manager, shared this video starter kit. more

The Oklahoman launched a sales contest in 2011 that drove more than $2 million in new revenues, and transformed the organization. The contest includes aggressive, sports-themed teams, swtiching sales managers and dropping siloed sales roles. Here's step-by-step how they did it, with results and lessons learned. more

There were a number of great revenue ideas at last week's SNA/Blinder Revenue Summit which we will be posting on this site. Here's a quick overview of key take-aways. more

Examiner.com is the tenth largest 'news' site in the country, with 22 million page views and 70,000 bloggers - all covering local topics. So how is the company planning to generate revenues? And are they worth worrying about in your market? Here are their top markets, top categories and seven revenue strategies for 2011. more

When positioning online media to advertisers it's helpful to first know what other media competitors they are looking at and how they stack up in comparison. aWhat is the site's local market position? Do competing sites have more referring links, and if so, from whom? What about the online audience that buys, say, Ford cars, versus the local TV station they are currently running on? This report gives five free sources to both an instant overview or in depth intersecting data such as women, who prefer the Ford brand, and don't watch television. Included are the limitations andkey uses of each source. more

Cox Media is just completing a major drive to retrain 1200 employees in digital using a team of outside trainers. Here's who they chose, how they scaled the training and measured results. more

Here are LocalMediaInsider's top ten innovations for local media companies building digital revenues in 2011. more