Second Street Media selected two newspapers and one television station to share their best practices for gaining more revenues from their daily deals. Included is insight from KY3.com television site's top digital executive, Kent Olglesby in Missouri; Kelly Klein, director of sales at STLtoday.com, owned by the St. Louis Post Dispatch; and Courtney Caldwell, Digital Sales Manager of the Statesboro Herald in Georgia. Here is a summary from the webinar presented to Second Street's partnering media companies.
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Alisa Cromer
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5/9/11
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Second Street Media's Deadline Deal has dozens of media partners. Here's a checklist of best practices from top-selling deal partners in print, television and radio.
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Alisa Cromer
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5/8/11
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A group of newspaper sites found a way to turn an expensive proposition - improving "related stories" links - into a paying one. Find out which vendor they chose and how the system works to generate cash flow.
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Alisa Cromer
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5/1/11
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Here's how Brent Low, CEO of MediaOne of Utah, replaced declining real estate classifieds with an in-house real estate brokerage company topped $1.6 million in direct sales it's first full year, 2011.
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Alisa Cromer
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4/26/11
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Here is step by step list of “How to” start a real estate brokerage inside your company, primarily using the experience of Brent Low, CEO of MediaOne Utah, whose brokerage was founded in 2009 and is currently generating 3 million plus in commissions per year. Included: How to join the MLS, what to know about the Board of Realtors, who to hire, key components of the business plan, when and what secondary revenue streams to add. Please log in.
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Alisa Cromer
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4/26/11
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Source Media in Cedar Rapids, Iowa, recently deployed a new media agnostic team of four "hunters" and reorganized it's existing team to focus on growing the new accounts. Find out how they did it, and the early results.
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Alisa Cromer
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4/18/11
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These lessons from the field in executing mobile revenue strategies are contributed by Jason Fulmines, director of Mobile Products at Gannett. He shows the six key mistakes mobile managers make and how to avoid them.
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Alisa Cromer
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4/13/11
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E-mail is now a fundamental driver of many new business initiatives. But audience data, including e-mail addresses, is typically stored in a chaotic array of separate systems and …
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Alisa Cromer
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4/5/11
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As more advertisers shift budgets to promotions more e-mail registrations mean more dollars. Here is a check list of what media and marketers can do to build lists faster.
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Alisa Cromer
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4/5/11
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Forkfly, which offers a turnkey, integrated mobile coupon app, has shown surprisingly good results in its first media partnership, which launched at the end of March, 2011. Exclusive by DMA, Forkfly's functionality is super fast and loaded, including locational technology and push notification outside the app, which can be controlled by the merchant. Pioneer's Herald&News says the first three days resulted in 150 downloads of the app. Here is the implementation strategy, full results and our take on the platform.
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Alisa Cromer
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3/30/11
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