Reverse publishing from web to print is good way to reinvigorate brands that have gone stale – and take on competitors. A case in point is Houston Chronicle's 29-95.com, a sleek web site that captured the indie music scene in Houston. The site itself has doubled its visitors in just five weeks since reverse publishing 29-95 as a full run Thursday tabloid in the main paper. Here's how the effort, led by Stephen Weis, Vice President of Interactive and Samuel Brown, Vice President Regional Advertising and Digital Services, was executed. more

In the small city (population 100,000) of Odessa, the multi-media sales department of the Freedom-owned newspaper includes product managers who go on sales calls and report to the ad director. The results in 2010 were 60% year-to-year online sales growth which more than offset declines in national print revenues, and sell-through is in the 70% range. Here is how Director of Advertising and Marketing, Stacey Ream runs his departments. more

In the small city (population 100,000) of Odessa, a multi-media sales department includes product managers who go on sales calls and report to the ad director. 60% year-to-year online sales growth have offset declines in national print revenues, and sell-through is in the 70% range. Here is how it works. more

Selecting a software partner is a complex process - and is often subverted in favor of whomever is the "known quantity." The best choices, however, come from comparing several companies against a variety of criteria. Here is a list of RFP questions for daily deal companies that can simplify the task. more

One of Chron.com's two most successful niches is a non-denominational religion site driven by bloggers and forums: Houston.com. Topics run from the racey (A photo gallery of Famous Ex-Catholics, like Palin) to the cerebral (Can atheists be good?). Besides adding breadth to the moral and ethical debate, the site commands $20 cpm's from an under-served market: Churches who want to communicate to a diverse audience of local believers. more

One media executive in Omaha, Nebraska is challenging Groupon's dominance in his hometown. Pat Lazure, president of World Herald Interactive, has a late start with just 36 daily deals under the corporate belt. But the same deals are selling as many vouchers with his program as they have with Groupon's and his daily grosse revenues from the program are averaging $3000 so far. Here's a step by step of his month old daily deal launch, including new metrics, revenue projections and his insights about running the program. more

Concerned about sustaining the daily pace and organizational strain of a daily deal program? What about a weekly deal? DiscoverSD.com's Insider Hook Up does exactly that. After five weeks of a weekly "deal" the program is a solid home run, in spite of having Groupon, Living Social and SignonSandiego.com - all major daily deal players, in its market. Here's how the site carefully differentiated itself, acquired great deals, established a brand and scored a profit in just 5 weeks. (Note: This site was acquired by San Diego Union-Tribune in early 2011) more

Rules for having a great daily deal launch are quickly emerging, and here is our list of cutting edge best practices compiled from interviews with Deal Current President and Co-Founder Patrick Dillon and from case studies in the market. more

The Bangor Daily News' newly consolidated sales team retrained and launched its digital sales using a step-by-step approach starting with simple SOV packages, and "sold out" the first 20 packages in two weeks. Here's how the team, which included Online Sales Manager, Nicole Stevens, and Consultant, Jane Bogue, put the initiative to work. more

We took a look at a well established stand alone local sports site that is generating $40,000 a year in Brazos Valley Texas. The editorial formula relies on extensive coverage of university teams. Here are the basic elements of the site, Aggie Sports, and revenue sources. more