The St. Petersburg Times is launching a new, paid, press release site today that has a lot of potential. Businesses already pay to submit releases to PRWire, and a local service makes even more sense, because of the SEO value. Here's how it works, with images, vendor contacts. more

1. Define, articulate and integrate the new vision Be clear about the need for change and support efforts, even if they sometimes fail. Help managers negotiate issues like where to publish content … more

Chris Edwards, VP of Sales and Customer service at Source Media group, had no direct background in media. But in 2009, he was tasked with organizing a multi-media sales organization (broadcast, print and online properties) to achieve 60% year or year digital growth. Here's a case study on his approach. more

Show us the compensation system and we'll predict the behavior of the organization. Building new business models means that compensation has to be realigned. Here are seven best practices in use by sales managers having great success - more than 50% year-to-year increases - in digital selling. more

User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for 15 years." Here are his top four initiatives that promise to yield at least six figures each, plus five more, with vendors suggested. Understanding this source of new revenues is one key to creating a successful local media business model. more

Update: LCE's E-commerce banners are now being marketed directly to Facebook users, rather than media companies. more

The (Pittsburgh) PostGazette.com's PG+, members-only club, includes extra local coverage, access to writers and a discount club. Here's how refinements to the site doubled members plus two new revenue streams targeting its avid sports fans, from Pat Scanlon, Director of Interactive Media. more

The (Pittsburgh) PostGazette.com's paid members site, PG+, launched in September 2009. The unique membership package includes extra local coverage, access to writers and a discount club. Sports chat threads can run 400 to 500 comments long. The initiative is part of an aggressive strategy by Chris Chamberlain, president and Pat Scanlon, Director of Interactive Media, to create a new business model for the company by focusing heavily on user-generated revenues. more

Create higher dollar campaigns using an agency-style sales approach. Here are key lessons learned from The Palm Beach Post. more

If you have not yet surveyed local advertisers to find out what they want from media sales representatives, here are some results from a 2009 Palm Beach Post survey, summarized by Chuck Gerardi, Vice President of Revenue Development. more