What numbers are the most successful local media companies tracking - and achieving? The first is an audience dashboard that tracks all new audiences: Facebook, Email, Mobile, Text and Online. However these dashboards are almost too big to allow managers to focus in on what's important. Key metrics allow your teams to track both against short term targets and long range, transformative goals. This report gives you a start by showing a few that should be on the new dashboard, worksheets included. more

Most local media companies have some kind of Facebook presence, but are leaving money on the table. Here are eight revenue streams that turn fan-building into cash, based on best practices from leading local media companies. more

With two/thirds of the digital spend from SMB's going to marketing and promotions, an increasing number of local media companies are offering non-traditional media services, and a few have started in-house agencies. This 14 page report summarizes current models for setting up an inhouse agency, including core staff, products and pricing, key lessons learned, target accounts and handling sales. more

This case study looks at the digital services model used by Dow Jones Local Media Group. Its strength is combining a variety of services for local merchants who are shifting marketing dollars to digital - but not to advertising. Included is the organizational structure, products, vendors, sales force issues, and results for the first three months. more

Deseret Media's KSL.com launched their department in January, 2010. Today the department employs 19 part-time people in telesales people billing $240,000 a month in sales of digital media, with the average sale of just $260. This case study explores products, pitches, hiring practices, compensation, and management. more

Kirk Davis, CEO, Gatehouse Media, is tasked with transforming a group of 300 newspapers many of them in very small cities that sprawl across the east coast of the U.S. What does he think about first? People strategies. Here are ten take-aways from his talk at the SNA/Blinder Revenue Summit, on people: Hiring them, firing them, changing them. more

There were a number of great revenue ideas at last week's SNA/Blinder Revenue Summit which we will be posting on this site. Here's a quick overview of key take-aways. more

GrouponNow is a locational, mobile-based gift certificate store, in which consumers can find nearby deals from local merchants and purchase them on their phone. The first two buttons ask users to simply choose between "I'm bored" and "I'm hungry." Here's where they are launching first and how to compete. more

Examiner.com is the tenth largest 'news' site in the country, with 22 million page views and 70,000 bloggers - all covering local topics. So how is the company planning to generate revenues? And are they worth worrying about in your market? Here are their top markets, top categories and seven revenue strategies for 2011. more

If you haven't read - or just not lately - Clay Christiansen's seminal book, "The Innovator's Dilemna," here's our summary, along with his observations given at Borrell's Local Interactive Media conference. Outlined are three key strategies to seize new local opportunities. more