City.com sites have proven the power of the city brand to attract search traffic from all over the world. At the 2011 conference, geo publishers shared four major strategies to build out sites that compete with both local media and travel verticals. more

How are newspapers and local magazines using QR Codes to develop their brands and monetize digital services? Here are four case studies - and a few more uses - that are exemplative of four basic print strategies that using QR Codes, including initiatives from $100,000 to $1,000,000 in first year revenues, including all media in the package. This report shows how to launch QR codes in your market, add them to campaigns, and integrate with SMS, based on successes in the field. more

Concerned about sustaining the daily pace and organizational strain of a daily deal program? What about a weekly deal? DiscoverSD.com's Insider Hook Up does exactly that. After five weeks of a weekly "deal" the program is a solid home run, in spite of having Groupon, Living Social and SignonSandiego.com - all major daily deal players, in its market. Here's how the site carefully differentiated itself, acquired great deals, established a brand and scored a profit in just 5 weeks. (Note: This site was acquired by San Diego Union-Tribune in early 2011) more

A simple form can identify heavy social media users in your company who may be champions for new sales services or promotional projects. more

The Riverside Press-Enterprise has jumped into selling social media services with both feet. Their model, eMediaWaves.com, launched officially in June, 2010 and sells a DIY platform that allows small businesses to create a blog that automatically posts to other social media. Here's how they set up the new program. more

San Diego Union Tribune has selected Impact Engine to power the display advertising for SignOnSanDiego.com site. The partnership has already resulted in increased revenue and improved … more

San Diego-based pure play network of hyper-local news sites is looking for expansion opportunities and partners, according to Chris Jennewein, President, U.S. Local News Network. Here's how the company is developing their model. more

Find more revenue in local markets means tapping small businesses. But how? Borrell Associates' 2010 Innovator of the year, Fisher Communications has sold 1000 local advertisers on its network hyper-local sites inside its city sites. Here's how they did it. more

Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases. more

Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more