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12 results total, viewing 1 - 10
Since the last SNA conference we attended six months ago, members of this group have made serious progress. Rather than invention and new ideas, take-aways show how ideas that once seemed …
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9/22/11
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Two newspaper companies who generated close to $500,000 of new digital and print revenue from hosting educational meetings with local business owners, speak at this webinar hosted by Blinder Group.
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6/16/11
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The Borrell Local Mobile Advertising Conference is offering $300 Off Early Bird Ends 6/30. The conference has sessions on mobile trends from video, real estate, check-ins, revenues and more.
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6/16/11
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Digital revenues at Deseret Media will exceed print media revenues for the first time in 2011, making the company unique in the country. Here is a crystalization of thinking on how to preserve, leverage and innovate, from Harvard scholar turned media CEO, Gilbert Clark.
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3/11/11
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Here are nine take-aways from the Association of Alternative Newsweeklies' 2011 Web Conference about who Millennials are and what they want as local media consumers and employees.
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2/2/11
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A key take away from the BIA Kelsey 2011 Interactive Local Media conference is the value of deal aggregators. Once a group deal program is launched aggregators can help increase revenues. Here is a list of top aggregators for generating traffic.
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12/16/10
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As Philly.com and associated media properties emerge from bankruptcy, Publisher and CEO Greg Osberg says at first "looked like a suicide mission" but it is gaining shape. Here are the bones of the basic strategy, which were outlined at the Pennsylvania Newspaper Association annual meeting last week, and what he is planning to report to the board of directors.
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Inn 2010, Freedom Interactive was chosen by Borrell & Associates as one of the "best of the best" newspaper adoptions of mobile technology. But this was not always the case. Doug Bennett, president of Freedom Interactive, says that two years ago Freedom was "in the back of the pack" of newspapers developing digital and mobile products. The sharp decline in revenues in 2008 motivated the company to be more aggressive. This case study outlines their plan and results so far.
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10/11/10
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When Harvard academic Clark Gilbert helped create the Newspaper Next project, making recommendations on how newspapers should deal with disruptive change, not many media companies took his advice.
But in 2009, he left Harvard to take a job as CEO of Deseret Media and put his theories to work. Since then KSL Mobile has become the fourth largest media site in the state and digital revenues have increased 60% year over year. Here's a break down of his strategy.
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10/5/10
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At a greatly reduced 2010 Newspaper Association of America MediaXchange publishers buzzed around smaller, upstart technology companies whose products are easy to deploy and quick to monetize.
What were the most impressive technologies that a. create new interactive revenues and b. already have at least one solid media partner?
After circling the floor for a few days and whittling it down, here's my top ten list of companies you may not "know you don't know".
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4/15/10
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