NewOrleans.com shifted its business model in 2011 to a purely tourist-oriented site and a transactional business model. This case study looks at the history of the site and current strategy, with resources and lessons learned. more

 The early results are in: Half of print subscribers have already bought online subscriptions at eight small newspapers owned by Dow Jones and free registrations to non-subscribers now exceed print circulation. This case study focuses on key upgrades to the registration interface, results for online registrations and subscriptions, and impact on advertising and total audience. more

Examiner.com is the tenth largest 'news' site in the country, with 22 million page views and 70,000 bloggers - all covering local topics. So how is the company planning to generate revenues? And are they worth worrying about in your market? Here are their top markets, top categories and seven revenue strategies for 2011. more

An article by Ken Sands posted on Poynter.org points out the problems newspaper sites are having with video content. Most of the angst centers around the cost to produce and edit quality video, especially a real "show." However there are some easy areas where video can be incorporated on the fly withouit a large investment. Here’s a brief list: more

A group of newspaper sites found a way to turn an expensive proposition - improving "related stories" links - into a paying one. Find out which vendor they chose and how the system works to generate cash flow. more

SeniorChecked, a directory of certified home service providers, demonstrates how local directories are evolving to serve different kinds of marketplaces. After the original business strategy faltered, a team of executives at AOL left to turn-around the start-up. Here's their plan, led by CEO Chris Spanos, to solidify the business model and take a run at the Better Business Bureau. more

Credit card declines will affect many of the new business models that rely on reoccurring charges for small ads, directories and subscriptions. Involuntary cancellations from card expiration or replacements now result in a losses of 30% of reoccurring orders. Find out how to stop the churn. more

The healthcare industry is one of the healthiest local advertising categories. Get the biggest share by looking at best practices around the country. Find out what hospital marketers want, and to increase dollars from the cosmetic service industry. more

Reverse publishing from web to print is good way to reinvigorate brands that have gone stale – and take on competitors. A case in point is Houston Chronicle's 29-95.com, a sleek web site that captured the indie music scene in Houston. The site itself has doubled its visitors in just five weeks since reverse publishing 29-95 as a full run Thursday tabloid in the main paper. Here's how the effort, led by Stephen Weis, Vice President of Interactive and Samuel Brown, Vice President Regional Advertising and Digital Services, was executed. more

One of Chron.com's two most successful niches is a non-denominational religion site driven by bloggers and forums: Houston.com. Topics run from the racey (A photo gallery of Famous Ex-Catholics, like Palin) to the cerebral (Can atheists be good?). Besides adding breadth to the moral and ethical debate, the site commands $20 cpm's from an under-served market: Churches who want to communicate to a diverse audience of local believers. more