Several of the ten top football contests produced on Second Street Media's platform generate top dollars from sponsors. However, generating $45,000 to $100,000 from a contest is not as easy as it looks in a case study! The devil is in the details, and these kinds of numbers are usually at least second year. Use these tips to focus in on details that make contests a success. Includes a list of potential sponsors. more

Online football contests start-up in just a few weeks. These top ten football contests include a model that generated $100,000 last season, as well as short case studies on contests that run late in the seasons, with names of sponsors and structure of packages. more

The Oklahoman launched a sales contest in 2011 that drove more than $2 million in new revenues, and transformed the organization. The contest includes aggressive, sports-themed teams, swtiching sales managers and dropping siloed sales roles. Here's step-by-step how they did it, with results and lessons learned. more

As more advertisers shift budgets to promotions more e-mail registrations mean more dollars. Here is a check list of what you can do to build lists faster. more

Profitable contests increase revenues and build databases for future programs. Here are the top ten types of contests that are generating new revenues for local media companies, with lots of specific examples. Included are contests from Cutest Baby and Cutest Canine, to BackYard and Green Home Makeovers. Don't miss a trick from around the country; use these real world examples, contacts and practical advice. more

Here are Ten Tips for creating great contests, courtesy of Jason Erdahl, the contest expert from the Minneapolis Star Tribune's startribune.com. more

Local television station WJBF-TV in Augusta, Georgia had a unique challenge, a local Ferguson Kitchens volunteered to do an Extreme Kitchen MakeOver, but had no funds to pay for advertising. more

Newcap Radio in Alberta, Canada created a hockey pool contest among 31 radio station sites. The Ford Hockey Pool generated $75,000 in new revenues and attracted 2250 entrants. Here's how it works. more

Local television station WJBF-TV in Augusta, Georgia had a unique challenge. Ferguson Kitchens, a supplier of kitchen products with a retail location, approached the station with an idea for donating services for an Extreme Kitchen Make-over contest, but had no advertising budget. Here's how they did it. more

Large contests often get ten upset contestants (yes, even cutest baby!), with one or two serious enough to create the threat of legal action. Posting the official rules, with a check box, keeps your contest away from legal pitfalls and gives you a document for managers to refer back to. Keep in mind that all rules need to be vetted by a local attorney, since laws very by states. However, you can use these example of Official Rules created Shycast, an specialist in running large contests, to create a first draft. more