Once a deal program is up and running, new best practices for increasing deal revenues are emerging, that involve only a minimum amount of in data-mining and extra mailings. Here are four initiatives that leverage deal assets to obtain even more revenues, with copies of promotional materials. more

Here is how to calculate three key metrics for evaluating deals by the numbers - and comparing them apples-to-apples when your list has grown, or between markets. A second spreadsheet shows you how to project deal revenues for the next 12 months, by developing and projecting against a promotional schedule. more

This case study looks at the digital services model used by Dow Jones Local Media Group. Its strength is combining a variety of services for local merchants who are shifting marketing dollars to digital - but not to advertising. Included is the organizational structure, products, vendors, sales force issues, and results for the first three months. more

Growing e-mail lists is a new basic skill for revenue-oriented local media executives. Second Street Media, provider of deal and contest platforms, trains its media partners by sharing best practices. Here are the top seven recommendations for increasing the list. more

Which daily deals will sell in the five and six figures is not predictable. But the largest group deal site in Toronto, WagJag, part of Toronto Community News, has more than is share to explore for trends. In addition to a giant e-mail list and massive promotions, deal selection is part of the formula for creating monsters. Here are some of the biggest deals, plus and tips for getting them and handling them, from Regional Director of advertising, Tim Corcoran. more

GrouponNow is a locational, mobile-based gift certificate store, in which consumers can find nearby deals from local merchants and purchase them on their phone. The first two buttons ask users to simply choose between "I'm bored" and "I'm hungry." Here's where they are launching first and how to compete. more

Second Street Media selected two newspapers and one television station to share their best practices for gaining more revenues from their daily deals. Included is insight from KY3.com television site's top digital executive, Kent Olglesby in Missouri; Kelly Klein, director of sales at STLtoday.com, owned by the St. Louis Post Dispatch; and Courtney Caldwell, Digital Sales Manager of the Statesboro Herald in Georgia. Here is a summary from the webinar presented to Second Street's partnering media companies. more

Second Street Media's Deadline Deal has dozens of media partners. Here's a checklist from their May, 2011 webinar presented by top-selling deal partners in print, television and radio. more

Forkfly, which offers a turnkey, integrated mobile coupon app, has shown surprisingly good results in its first media partnership, which launched at the end of March, 2011. Exclusive by DMA, Forkfly's functionality is super fast and loaded, including locational technology and push notification outside the app, which can be controlled by the merchant. Pioneer's Herald&News says the first three days resulted in 150 downloads of the app. Here is the implementation strategy, full results and our take on the platform. more

What do you need to know to select a certificate store (this is not a group deal provider, but a store for on-going deals) provider? Here are ten key questions we vetted with heads of interactive who have launched stores in their markets: more