More merchants are interested in building a fan base, or linking promotions to their fan page on Facebook. Selling Facebook services is doing very well - from contests, to custom pages, to calenders of posts. But what is the value of a Facebook name and other key statistics to sell these programs? Here are four key stats to use with sources and weaknesses. more

One of the first successful ad agencies started by a local media company, Times Digital Group is a year old with a variety of major accounts. President David Cate and Business Development, Patrick Savage walks us through their formula including: Formation, staffing, products, and the secret sauce that make an in-house agency successful. more

This case study looks at the digital services model used by Dow Jones Local Media Group. Its strength is combining a variety of services for local merchants who are shifting marketing dollars to digital - but not to advertising. Included is the organizational structure, products, vendors, sales force issues, and results for the first three months. more

Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months. more

LMI's surveyed members to find best local uses of QR code looks at how radio and television stations to create edgy promotions and build revenues. This report looks at two companies we found with the most experience in this sector, CBS radio in West Palm Beach and Entravision, a group of Hispanic radio and TV Stations, plus one talk show host who uses them onair. The full report also shows numerous visual examples and resources. more

Online football contests start-up in just a few weeks. These top ten football contests include a model that generated $100,000 last season, as well as short case studies on contests that run late in the seasons, with names of sponsors and structure of packages. more

Growing e-mail lists is a new basic skill for revenue-oriented local media executives. Second Street Media, provider of deal and contest platforms, trains its media partners by sharing best practices. Here are the top seven recommendations for increasing the list. more

Beyond in-house data that every online publisher generates on a monthly basis, there are four top free onlines sources to gain information on how your site stacks up against others competing for the same audience and advertisers. How much more could your sales teams close if they had this data? What is your sites local market position? Do competing sites have more referring links, and if so, from whom? Here's how to find out, for free. more

As more advertisers shift budgets to promotions more e-mail registrations mean more dollars. Here is a check list of what you can do to build lists faster. more

In response to the long form needs analysis on this site, Tatiana Burdiak, Sales Specialist at the Journal Register Company sent us a short marketing analysis she uses to quickly assess a clients digital strategy. We like this form so much we decided to share it here. more