This case study looks at Shaw Media's small market strategy combining one big weekly deal, with a certificate store on the Planit shopping sites. Includes a look at unique promotions such as publishers personally backing each deal and significant on and offline campaigns. See how a $78,000 deal, named Top Recreational Deal of 2011 by Second Street Media, was created and promoted. more

NewOrleans.com shifted its business model in 2011 to a purely tourist-oriented site and a transactional business model. This case study looks at the history of the site and current strategy, with resources and lessons learned. more

There are still opportunities for local media sites to own travel-based revenue streams, especially given their key advantage: Unique local content. The biggest key is choosing the right third party technology partner and strategy for your market. LMI interviewed a number of sites with travel products business models and available partners for this summary. more

Deseret Media's KSL.com launched their department in January, 2010. Today the department employs 19 part-time people in telesales people billing $240,000 a month in sales of digital media, with the average sale of just $260. This case study explores products, pitches, hiring practices, compensation, and management. more

Forkfly, which offers a turnkey, integrated mobile coupon app, has shown surprisingly good results in its first media partnership, which launched at the end of March, 2011. Exclusive by DMA, Forkfly's functionality is super fast and loaded, including locational technology and push notification outside the app, which can be controlled by the merchant. Pioneer's Herald&News says the first three days resulted in 150 downloads of the app. Here is the implementation strategy, full results and our take on the platform. more

One of the top performing television station interactive departments, according to Borrell & Associates, is Draper Holdings' WBOC in Salisbury. Here are key strategies that led to 59% digital growth in 2010, and 200% this year, including their Facebook strategy, sales structure, and directory play. more

Here's ten key strategies Cox used to grow the internet site of its classified shopper, Autotrader.com, into a $1 billion internet business, from Chip Perry, CEO. more

BizzBuzzSearch.com, a spin off from the Evening Post Company, aims to take on Yelp in smaller markets by partnering with high traffic local media sites. Here's how the platform works. more

If you need help shearing some sheep in western Montana, WhoCanHelp.com might be faster than the phone book. Just enter in your request and sheep shearers in the surrounding area - who have opted in, that is - are text-messaged. A customer support team makes sure. Here's how it works and partnership opportunities. more

On the spectrum of directories that include user-generated content, Wimgo is one of the most advanced. Wimgo doesn’t just use Facebook instant-connect to capture user-information, it also uses integrate people’s Facebook likes and their friends likes with business records in the directory, providing a key advantage over other recommendation sites like Yelp. Here's how they did it, and our take on this as a partnership opportunity. more