One media executive in Omaha, Nebraska is challenging Groupon's dominance in his hometown. Pat Lazure, president of World Herald Interactive, has a late start with just 36 daily deals under the corporate belt. But the same deals are selling as many vouchers with his program as they have with Groupon's and his daily grosse revenues from the program are averaging $3000 so far. Here's a step by step of his month old daily deal launch, including new metrics, revenue projections and his insights about running the program. more

Chris Edwards, VP of Sales and Customer service at Source Media group, had no direct background in media. But in 2009, he was tasked with organizing a multi-media sales organization (broadcast, print and online properties) to achieve 60% year or year digital growth. Here's a case study on his approach. more

The (Pittsburgh) PostGazette.com's PG+, members-only club, includes extra local coverage, access to writers and a discount club. Here's how refinements to the site doubled members plus two new revenue streams targeting its avid sports fans, from Pat Scanlon, Director of Interactive Media. more

One of the more lucrative categories in the local marketplace is healthcare: From large hospitals and clinics to plastic surgeons and chiropractors, the healthcare industry supplies a stable source of somewhat recession-proof local and regional advertising. One approach is compete for this category is to develop health-related niche sites and channels. How much money do these sites make and what are the advantages versus simply running a campaign or contest? Here are three examples, all of them profitable, in different markets using different strategies. more

The (Pittsburgh) PostGazette.com's PG+, launched in September 2009. The unique membership package includes extra local coverage, access to writers and a discount club. Sports chat threads can run 400 to 500 comments long. more

the330, a branded entertainment site, is the brainchild of the Akron Beacon Journal's marketing, sales and online team, led by Amanda Carroll, Marketing Director. After launching on a WordPress template, the new site, owned by Black Press, increased entertainment traffic by almost 50% in the first 30 days and acquired 16 new advertisers, including the art museum. It uses a novel approach to spotlight restaurant advertisers, more

Wikicity Guides, an interesting potential partner for local media sites, has launched it's first newspaper partnership with The Wahoo Newspaper, one of 30 newspapers (eight dailies and 22 weeklies) owned by the Omaha Newspaper Company. The company, which also owns Omaha.com, purchased 80% of WikiCity last year. Wahoo will be a test market, and Wiki-city plans to roll-out future markets with new media partners across the country. It could be a claim to fame for the small midwestern city. more

The Columbus Dispatch abandoned paid access in 2005 after seeing insufficient revenue growth and page views. Now the company trying again with a new model. more

Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more