Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months. more

Beef up your mobile media kits, bundles and proposals with a few key statistics. For mobile here are ten Super Sales Statistics to use, including statistics by usage, industry category and iPhone versus Android. Plus we suggest how to utilize these in promotional materials. more

Bundling video, blogging, and print with QR codes is paying off as the most successful program for Metroland in decades. In fact, the program generated $1 million in annual sales in the first three months, of its launch by ten community newspapers in York, Ontario in Canada. The program plans to have $8 million in new sales across its 100 plus newspaper sites by the end of the year. Here is a full break-down of the program. more

How are newspapers and local magazines using QR Codes to develop their brands and monetize digital services? Here are four case studies - and a few more uses - that are exemplative of four basic print strategies that using QR Codes, including initiatives from $100,000 to $1,000,000 in first year revenues, including all media in the package. This report shows how to launch QR codes in your market, add them to campaigns, and integrate with SMS, based on successes in the field. more

These pros and cons - and do's and don'ts - of using QR Codes are based on field-tested experiences from local media companies, including print and broadcast as well as advice from mobile experts at Centro. Before launching a QR code initiative, understanding these do's and don't will save time, money and resources. more

LMI's surveyed members to find best local uses of QR code looks at how radio and television stations to create edgy promotions and build revenues. This report looks at two companies we found with the most experience in this sector, CBS radio in West Palm Beach and Entravision, a group of Hispanic radio and TV Stations, plus one talk show host who uses them onair. The full report also shows numerous visual examples and resources. more

GrouponNow is a locational, mobile-based gift certificate store, in which consumers can find nearby deals from local merchants and purchase them on their phone. The first two buttons ask users to simply choose between "I'm bored" and "I'm hungry." Here's where they are launching first and how to compete. more

A popular chart at almost every local media conference shows mobile internet usage topping desktop usage by 2014. The problem is that advertisers could not care less about what happens in 2014. Here's how to turn this number in to a powerful sales tool. more

One surprising statistic for mobile is that 86% of people are using a mobile device while watching television. That provides a key opportunity for both marketers and broadcast sales teams: A broadcast "call to action" does not have to be a phone call. Here's how to take advantage of consumer behavior. more

Nine out of ten U. S. consumers with a smart phone in a retail store looked up a product in the store - or looked at it and went some place else - during the 2010 holiday season. Here's how the LA Times uses this on the street to develop new mobile campaigns. more