More merchants are interested in building a fan base, or linking promotions to their fan page on Facebook. Selling Facebook services is doing very well - from contests, to custom pages, to calenders of posts. But what is the value of a Facebook name and other key statistics to sell these programs? Here are four key stats to use with sources and weaknesses. more

Back to basics means a healthy sales department that can "block and tackle" to increase digital revenues. Here are 15 basic steps from Robert Granfeldt, VP Digital Media, Southern Community Newspapers, based in Georgia, who recently executed an 85% year over year gain in 2011. Included are four worksheets to calculate a relaistic assessment of your site sales - and sales reps contributions - plus metrics for pricing your site that show its full potential. more

Once a deal program is up and running, new best practices for increasing deal revenues are emerging, that involve only a minimum amount of in data-mining and extra mailings. Here are four initiatives that leverage deal assets to obtain even more revenues, with copies of promotional materials. more

This case study looks at the digital services model used by Dow Jones Local Media Group. Its strength is combining a variety of services for local merchants who are shifting marketing dollars to digital - but not to advertising. Included is the organizational structure, products, vendors, sales force issues, and results for the first three months. more

Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months. more

The August Chronicle's metered model for paid content has paid off without affecting advertising sales. Here's a case study that in includes strategy, marketing interfaces, pricing, vendors used and results in traffic, conversions, and effect on display ad sales. more

Bundling video, blogging, and print with QR codes is paying off as the most successful program for Metroland in decades. In fact, the program generated $1 million in annual sales in the first three months, of its launch by ten community newspapers in York, Ontario in Canada. The program plans to have $8 million in new sales across its 100 plus newspaper sites by the end of the year. Here is a full break-down of the program. more

How are newspapers and local magazines using QR Codes to develop their brands and monetize digital services? Here are four case studies - and a few more uses - that are exemplative of four basic print strategies that using QR Codes, including initiatives from $100,000 to $1,000,000 in first year revenues, including all media in the package. This report shows how to launch QR codes in your market, add them to campaigns, and integrate with SMS, based on successes in the field. more

 The early results are in: Half of print subscribers have already bought online subscriptions at eight small newspapers owned by Dow Jones and free registrations to non-subscribers now exceed print circulation. This case study focuses on key upgrades to the registration interface, results for online registrations and subscriptions, and impact on advertising and total audience. more

Here's how Brent Low, CEO of MediaOne of Utah, replaced declining real estate classifieds with an in-house real estate brokerage company that will top $1.6 million in direct sales revenues this year. Included is the business plan, staffing, logistics and lessons learned after a year and a half in business. more