Source Media in Cedar Rapids, Iowa, recently deployed a new media agnostic team of four "hunters" and reorganized it's existing team to focus on growing the new accounts. Find out how they did it, and the early results. more

Companies considering operating a separate digital sales team to call on new business, need clear account rules from the get go. This best practice saves management time and sales staff hours power from being distracted by account disputes and issues of unfairness. Here are the "Rules of Engagement" from WBOC that work to build trust between sales team selling digital campaigns to different customers in the same market. more

If you need help shearing some sheep in western Montana, WhoCanHelp.com might be faster than the phone book. Just enter in your request and sheep shearers in the surrounding area - who have opted in, that is - are text-messaged. A customer support team makes sure. Here's how it works and partnership opportunities. more

Halfoffdeals and HalfOffdepot are both nationally branded companies that offer merchants advertising trade in return for gift certificates sold in an online store. Now two stores, MercPerks, created by The Portland Mercury (owned by The Stranger) and Kostizi, owned by Salt Lake City Weekly are alternative weekly-owned certificate stores that offer white label platforms to affiliates. Included are case studies on first year revenues, how the programs work, and how they compare to each other. more

One of the more lucrative categories in the local marketplace is healthcare: From large hospitals and clinics to plastic surgeons and chiropractors, the healthcare industry supplies a stable source of somewhat recession-proof local and regional advertising. One approach is compete for this category is to develop health-related niche sites and channels. How much money do these sites make and what are the advantages versus simply running a campaign or contest? Here are three examples, all of them profitable, in different markets using different strategies. more

Here are Ten Tips for creating great contests, courtesy of Jason Erdahl, the contest expert from the Minneapolis Star Tribune's startribune.com. more

Local television station WJBF-TV in Augusta, Georgia had a unique challenge. Ferguson Kitchens, a supplier of kitchen products with a retail location, approached the station with an idea for donating services for an Extreme Kitchen Make-over contest, but had no advertising budget. Here's how they did it. more

User-generated video news is difficult to get. KXJB television in North Dakota found a way to engage hundreds of viewers in submitting photos and videos. Their site, valleynewslive.com, partners with younews.com to allow citizen journalists to submit videos of weather conditions nearby. more

Find more revenue in local markets means tapping small businesses. But how? Borrell Associates' 2010 Innovator of the year, Fisher Communications has sold 1000 local advertisers on its network hyper-local sites inside its city sites. Here's how they did it. more

How will people adapt to pay walls in small, non-competitive markets? Several newspapers have given it a try for several years. NewPort Daily News, Idaha Post Register and DailyRecordNews all maintain defensive content strategies. Here are the results. more