Paid Content
15 results total, viewing 1 - 10
The August Chronicle's metered model for paid content has paid off without affecting advertising sales. Here's a case study that in includes strategy, marketing interfaces, pricing, vendors used and results in traffic, conversions, and effect on display ad sales. more
 The early results are in: Half of print subscribers have already bought online subscriptions at eight small newspapers owned by Dow Jones and free registrations to non-subscribers now exceed print circulation. This case study focuses on key upgrades to the registration interface, results for online registrations and subscriptions, and impact on advertising and total audience. more
A group of newspaper sites found a way to turn an expensive proposition - improving "related stories" links - into a paying one. Find out which vendor they chose and how the system works to generate cash flow. more
Credit card declines will affect many of the new business models that rely on reoccurring charges for small ads, directories and subscriptions. Involuntary cancellations from card expiration or replacements now result in a losses of 30% of reoccurring orders. Find out how to stop the churn. more
The (Pittsburgh) PostGazette.com's PG+, launched in September 2009. The unique membership package includes extra local coverage, access to writers and a discount club. Sports chat threads can run 400 to 500 comments long. more
LeDevoir.com is arguably the top performer among city and regional paid access sites with additional online only sales of 9.4%, well above the typical 2 to 3% range of most U.S. paid access sites. An interview with Publisher Bernard Descotaux tries to pinpoint the secrets to its success. more
Since the Financial Times web site FT.com, switched to a metered-access model, sales and traffic are up. Here is a closer look at how the model works. more
Ever wonder what pure play subscription sites know that local media sites can learn as they begin to charge for access? The new Subscription and Membership Site Benchmark Report, released by Anne Holland, Founder of Marketing Sherpa, yields some insights. Here’s a summary of key take-aways. more
What happens when newspapers cut back home delivery days? The best place to look is Detroit, where the Free Press and Detroit news converted to a hybrid model a year ago. Get the update on how it is going so far. more
How will people adapt to pay walls in small, non-competitive markets? Several newspapers have given it a try for several years. NewPort Daily News, Idaha Post Register and DailyRecordNews all maintain defensive content strategies. Here are the results. more