Whether you are working with an organization that reps your site or selling directly to national marketers, these ten tips will maximize revenues. They are summarized from a presentation by Joe Larkin, of Village Voice Media, the buying alliance for alternative weeklies, and of Value click. speaking at the Assocation of Alternative Weeklies 2012 online conference. more

Just when you were getting up to speed on how key words affect search traffic, traffic is moving sideways via Facebook, Digg, Stumbleupon and other sharing tools. There is a method to creating sharable content. Here are five tips from Jack Krawczyk, of StumbleUpon who has analyzed, literally, billions of referrals to come up with these tips. more

Four new Super Sales statistics can beef up your mobile one sheets and sales presentations. The latest and greatest statistics from Greg Stuart, Global CEO of the Mobile Marketing association include: How much national brands have already shifted dollars to mobile, North American penetration for smart phones, current estimate of media time spent on mobile, and how much more powerful mobile is as medium. Adapted for local marketers. more

Greg Stuart, former head of IAB, now the CEO of the Mobile Marketing Association gave an impassioned plea to the Association of Alternative Newspapers online conference. It started like this: more

Peter Mortensen, senior Strategist at Jump, is part of a team that gets paid, say, $200,000 or more to brainstorm "ambiguous challenges" for big companies, says that as creative as you can get, there are still only eight revenue models that any business can use, based on the work of Prof. Andy Hargadon of UC Davis. Speaking at the Association of Alternative Newsweeklies in January, 2012, Here's how Mortensen applies these models to media companies: more

More merchants are interested in building a fan base, or linking promotions to their fan page on Facebook. Selling Facebook services is doing very well - from contests, to custom pages, to calenders of posts. But what is the value of a Facebook name and other key statistics to sell these programs? Here are four key stats to use with sources and weaknesses. more

With two/thirds of the digital spend from SMB's going to marketing and promotions, an increasing number of local media companies are offering non-traditional media services, and a few have started in-house agencies. This 14 page report summarizes current models for setting up an inhouse agency, including core staff, products and pricing, key lessons learned, target accounts and handling sales. more

One of the first successful ad agencies started by a local media company, Times Digital Group is a year old with a variety of major accounts. President David Cate and Business Development, Patrick Savage walks us through their formula including: Formation, staffing, products, and the secret sauce that make an in-house agency successful. more

Here's how The Nashville Tennessean created an inhouse agency that billed $2.6 million in 2011, 50% of which was its own media products. Included are personnel issues, required vendors and recommendations for these, and lessons learned. more

These top recommendations for 2012 in large part came from seminars and conversations at American Press Institute's December 2012 media seminar. They flow from two basic revenue generators: Traffic and direct sales, and include several of the key "to do" take ways from media executives who attended. Referred vendors are included. more