E.W.Scripps Company has taken the lead in building fan bases at its television stations. Some stations have goals to acheive 100,000 fans. Plus, fan building is monetized by selling large scale Facebook contests- often five figures or more - to major advertisers. This case study looks at Scripps' social media strategy, including how it develops an audience of fans and approaches sales of contests with several examples. Learn from the experts,with these ten steps to creating and monetizing a cutting edge social media strategy, including tools and resourcs. more

If your goals are to double or triple Facebook fans the fastest way is to deploy a few mega Facebook-first contests. Here are contest ideas with examples around the country that have resulted in increases from 1,000 to 76,000 fans. more

Most local media companies have some kind of Facebook presence, but are leaving money on the table. Here are eight revenue streams that turn fan-building into cash, based on best practices from leading local media companies. more

This report shows how PittsburghMom.com moved its conversations to Facebook and created a social media package. Included: A simple way to create a fixed skyscraper on Facebook without customizing, what's in the three social media packages and pricing, advertisers who purchased the packages, screen shots of their promotions and contests, total revenue target and lessons learned. more

Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months. more

Advertisers now invest in online and traditional media to build Facebook fans to make future direct marketing more efficient. But how much should advertisers invest to acquire, say, 100 fans? 1,000? It depends, of course. But one key known statistic, the average value of a fan, is a useful benchmark. Here's are key statistics on how much more a fan spends, plus how to identify a the value of the merchants own fan base. more

One of the top performing television station interactive departments, according to Borrell & Associates, is Draper Holdings' WBOC in Salisbury. Here are key strategies that led to 59% digital growth in 2010, and 200% this year, including their Facebook strategy, sales structure, and directory play. more

On the spectrum of directories that include user-generated content, Wimgo is one of the most advanced. Wimgo doesn’t just use Facebook instant-connect to capture user-information, it also uses integrate people’s Facebook likes and their friends likes with business records in the directory, providing a key advantage over other recommendation sites like Yelp. Here's how they did it, and our take on this as a partnership opportunity. more

One account executive in Southeast Pennsylvania is a heavy Facebook user. She put her network to work finding leads, making sales and adding value. Of course it helps to have 1474 friends and few tricks up your sleeve. more

A simple form can identify heavy social media users in your company who may be champions for new sales services or promotional projects. more