Back to basics means a healthy sales department that can "block and tackle" to increase digital revenues. Here are 15 basic steps from Robert Granfeldt, VP Digital Media, Southern Community Newspapers, based in Georgia, who recently executed an 85% year over year gain in 2011. Included are four worksheets to calculate a relaistic assessment of your site sales - and sales reps contributions - plus metrics for pricing your site that show its full potential. more

Once a deal program is up and running, new best practices for increasing deal revenues are emerging, that involve only a minimum amount of in data-mining and extra mailings. Here are four initiatives that leverage deal assets to obtain even more revenues, with copies of promotional materials. more

Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months. more

NewOrleans.com shifted its business model in 2011 to a purely tourist-oriented site and a transactional business model. This case study looks at the history of the site and current strategy, with resources and lessons learned. more

The August Chronicle's metered model for paid content has paid off without affecting advertising sales. Here's a case study that in includes strategy, marketing interfaces, pricing, vendors used and results in traffic, conversions, and effect on display ad sales. more

City.com sites have proven the power of the city brand to attract search traffic from all over the world. At the 2011 conference, geo publishers shared four major strategies to build out sites that compete with both local media and travel verticals. more

How are newspapers and local magazines using QR Codes to develop their brands and monetize digital services? Here are four case studies - and a few more uses - that are exemplative of four basic print strategies that using QR Codes, including initiatives from $100,000 to $1,000,000 in first year revenues, including all media in the package. This report shows how to launch QR codes in your market, add them to campaigns, and integrate with SMS, based on successes in the field. more

The Oklahoman launched a sales contest in 2011 that drove more than $2 million in new revenues, and transformed the organization. The contest includes aggressive, sports-themed teams, swtiching sales managers and dropping siloed sales roles. Here's step-by-step how they did it, with results and lessons learned. more

A group of newspaper sites found a way to turn an expensive proposition - improving "related stories" links - into a paying one. Find out which vendor they chose and how the system works to generate cash flow. more

BizzBuzzSearch.com, a spin off from the Evening Post Company, aims to take on Yelp in smaller markets by partnering with high traffic local media sites. Here's how the platform works. more