How are newspapers and local magazines using QR Codes to develop their brands and monetize digital services? Here are four case studies - and a few more uses - that are exemplative of four basic print strategies that using QR Codes, including initiatives from $100,000 to $1,000,000 in first year revenues, including all media in the package. This report shows how to launch QR codes in your market, add them to campaigns, and integrate with SMS, based on successes in the field. more

This aggressively structured compensation plan for part-time telesales people is roughly modeled after the one used by Todd Handy, Director New Media, Deseret Digital Media. The concept is to start with an hourly, part-time rate, and then use bonuses to double that that amount, but only if the sales person meets goal. A multiplier is used to scale the percentage of the bonus. more

Deseret Media's KSL.com launched their department in January, 2010. Today the department employs 19 part-time people in telesales people billing $240,000 a month in sales of digital media, with the average sale of just $260. This case study explores products, pitches, hiring practices, compensation, and management. more

Here's how Brent Low, CEO of MediaOne of Utah, replaced declining real estate classifieds with an in-house real estate brokerage company that will top $1.6 million in direct sales revenues this year. Included is the business plan, staffing, logistics and lessons learned after a year and a half in business. more

Halfoffdeals and HalfOffdepot are both nationally branded companies that offer merchants advertising trade in return for gift certificates sold in an online store. Now two stores, MercPerks, created by The Portland Mercury (owned by The Stranger) and Kostizi, owned by Salt Lake City Weekly are alternative weekly-owned certificate stores that offer white label platforms to affiliates. Included are case studies on first year revenues, how the programs work, and how they compare to each other. more

When Harvard academic Clark Gilbert helped create the Newspaper Next project, making recommendations on how newspapers should deal with disruptive change, not many media companies took his advice. But in 2009, he left Harvard to take a job as CEO of Deseret Media and put his theories to work. Since then KSL Mobile has become the fourth largest media site in the state and digital revenues have increased 60% year over year. Here's a break down of his strategy. more

In the small city (population 100,000) of Odessa, the multi-media sales department of the Freedom-owned newspaper includes product managers who go on sales calls and report to the ad director. The results in 2010 were 60% year-to-year online sales growth which more than offset declines in national print revenues, and sell-through is in the 70% range. Here is how Director of Advertising and Marketing, Stacey Ream runs his departments. more

In the small city (population 100,000) of Odessa, a multi-media sales department includes product managers who go on sales calls and report to the ad director. 60% year-to-year online sales growth have offset declines in national print revenues, and sell-through is in the 70% range. Here is how it works. more

One of Chron.com's two most successful niches is a non-denominational religion site driven by bloggers and forums: Houston.com. Topics run from the racey (A photo gallery of Famous Ex-Catholics, like Palin) to the cerebral (Can atheists be good?). Besides adding breadth to the moral and ethical debate, the site commands $20 cpm's from an under-served market: Churches who want to communicate to a diverse audience of local believers. more

We took a look at a well established stand alone local sports site that is generating $40,000 a year in Brazos Valley Texas. The editorial formula relies on extensive coverage of university teams. Here are the basic elements of the site, Aggie Sports, and revenue sources. more