Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months. more

Source Media in Cedar Rapids, Iowa, recently deployed a new media agnostic team of four "hunters" and reorganized it's existing team to focus on growing the new accounts. Find out how they did it, and the early results. more

Forkfly, which offers a turnkey, integrated mobile coupon app, has shown surprisingly good results in its first media partnership, which launched at the end of March, 2011. Exclusive by DMA, Forkfly's functionality is super fast and loaded, including locational technology and push notification outside the app, which can be controlled by the merchant. Pioneer's Herald&News says the first three days resulted in 150 downloads of the app. Here is the implementation strategy, full results and our take on the platform. more

One of the top performing television station interactive departments, according to Borrell & Associates, is Draper Holdings' WBOC in Salisbury. Here are key strategies that led to 59% digital growth in 2010, and 200% this year, including their Facebook strategy, sales structure, and directory play. more

Here's ten key strategies Cox used to grow the internet site of its classified shopper, Autotrader.com, into a $1 billion internet business, from Chip Perry, CEO. more

The Washington Post is becoming an expert at picking off smaller local verticals in the face of huge national competitors: First they built ServiceAlley to compete with Angie's List, and now they've carved Capital Dish out of Living Social monopolization of group deals in their area. Here's how Tim Condon, Director of New Ventures, Digital, developed the site in partnership with TeachStreet. more