We caught up with Richard Green, CEO of Evvnts, to see how he positioned his company’s platform to turn event calendars into revenue generators. So far, Gatehouse and a group of 51 radio stations have bought into the concept. more

Site Impact launches nationwide sales summit designed to help media boost top-line revenue by selling email marketing held in Dallas, Atlanta, Chicago, Philadelphia and Washington D.C. more

Using mail marketing services from Site Impact, local media are now able provide email with relevant demographics for SMB campaigns. Here are seven categories of SMBs that have the highest need for email marketing services, And where to find email lists for your area. more

Evvnt's CEO Richard Green discusses their partnership with Site Impact, delivering a new platform for Local Media to advertise events listings and upsells to automate targeted emails. more

Any time a classified manager adds five figure revenues to a live event partnership is a good day. Here are specific pricing, packaging and promotional tactics that scored a home run for both the local media and the promoter. more

We watched Gatehouse Live win the Innovation Award, but a lot of the action was on the show floor where new technology is powering efficiencies and new revenues streams Follow LocalMediaInsider around the show floor to see the new data, audio, cms, obituary and advertising tech. more

Case study:  Using Virtual Sales to increase revenues from Automotive categories Company:  Omaha World Herald Owner:  BH Media Technology:  Wehaa Initiative: … more

Here are the 2014 best of events and event strategies. Please log in to view. more

Vendor and sponsorship packages differ according to whether the event is an expo, banquet, luncheon or other kind of event. However, best practice is to bundle together the assets into simple packages with multiple tiers. Here are some examples of how to do it from top local event producers. more

The Amazing Adventures expo at the Denver Post yielded 100 booth sales with starting prices at $1,800 for a booth - and opened up a new category for local media producing expos. Sponsors included cities, tour companies, airlines and hotels. Here's how the event was put together. more