local media insider
Case study

Ads on e-blasts pick up an easy $30,000 for Herald-Mail

Alisa Cromer
Posted 4/13/12

Growing e-mail databases is not only important - it is also a potential source of easy up-sell revenues that is often overlooked. This report is a step-by-step strategy Schurz used to develop advertising sales directly on emails with small markets already generating about $30,000. Included are samples of a variety of monetizable e-mail newsletters that are easy to create, and in demand from local advertisers.

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