local media insider

Walkout Video ad unit scores $100,000 plus in two day sale in several markets

Alisa Cromer
Posted 8/4/12

LIM has confirmed outstanding results from launch of a rich media ad unit from Broadcast Interactive Media. A two-day launch sales of a new ad unit in each of three markets generated $100,000 plus. CTR's are much higher than other rich media units. Here are two case studies, with promotional materials, pricing and packaging, launch tactics and resources required.

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