local media insider

Leadhax takes self-serve real estate ads with programmatic buys

Bay Area News Group exec leads initiative

Alisa Cromer
Posted 10/10/16

Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works.

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