local media insider
Case study

McClatchy tests leads-based digital services model in two markets

The initiative packages SEM, display and a universal landing page with a leads based dashboard

Alisa Cromer
Posted 10/24/12

The McClatchy Company is a digital leader and the latest to launch a digital services agency. Branded as ImpresLOCAL, the agency uses some of the media's existing competencies as well as adding new services. This case study includes products and services with third party vendors, pricing and packaging, go-to-market sales strategy and early results.

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