local media insider

How to measure results from native advertising

Deseret Digital's Todd Handy shows how to track analytics

Posted 10/24/14

Are the blind leading the blind when it comes to local native analytics? Not completely. There are a few important results you will want to report from native ads, as well as options for gathering additional analtyics. This report learns from Deseret Digital's Todd Handy, speaking at the Native Advertising Summt and from other programs. Excel-based worksheet included.

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