local media insider
Case study

OPUBCO gains six figure increases SalesTouch CRM

SalesTouch from Admall uses rolling financial data to prioritize daily call lists

Alisa Cromer
Posted 7/8/13

The Oklahoman, owned by OPUBCO, is reaping six to seven figure increases from its new CRM system, SalesTouch by AdMall. The system has also been adopted by the Southbend Tribune, Reminder Media, The Kansas City Star, Denver Post and WKEF-WRGT-TV. The case study shows how the system works, key concepts, pricing and revenue metrics. Required reading for LocalMediaInsider members. This vendor is an editor's pick.

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