local media insider

Revamp of OffBeat Magazine's Weekly Beat e-newsletter brings $52,000 Revenue

OffBeat Magazine says e-newletter is critical booster for revenues, traffic, and social sharing

Alisa Cromer
Posted 5/8/13

A key initiative for the New Orleans monthly OffBeat Magazine was revamping a weekly email newsletter, which now yields an estimated $52,000 annually. Here's how the company put the program together.

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