Local businesses know they need social media and there is intense interest in how to create an audience development and engagement plan. Enter the new "agency-style" Facebook experts and custom-app resellers at local media companies. Early to market with some serious home-runs under its belt is Lee Enterprises. An initiative led by Tim D'Avis, Director of Digital, at Quad-City times and a team of new social media sellers, has garnered 250 customers in six months company-wide, and media sales for single contests in the $5000 to $15,000 range. Here's how they put together their plan, with three fan-building successes in the auto, pizza and casino industries.