local media insider
Case study

SoLoMo packages sell what local merchants want

100 merchants sign up for digital marketing programs that include social, reputation management and SMS

Alisa Cromer
Posted 11/3/11

Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months.

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