local media insider
Case study

SoLoMo packages sell what local merchants want

100 merchants sign up for digital marketing programs that include social, reputation management and SMS

Alisa Cromer
Posted 11/3/11

Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months.

Please log in to review this report. 

New to this site? Join to access this report and  learn from field-tested examples in the case study hub. New case study and BP's monthly. Technology links to user reviews in MediaExecsTech. You have three free months to decide if you like us!  Start below.

Not a member? Join here.

* Shaded fields are required

First Name
Last Name
Media Vendor

Members log-in here

Log in
met-Media Execs Tech
Meet your peers

Please log in to join your group.

View all groups