local media insider

Sales of targeted e-blasts at the Elkhart Truth top $40,000

Some advertisers turned away by popular program, proving the value of data

Alisa Cromer
Posted 10/10/12

This 30,000 circulation daily newspaper is projected to earn $42,000 annual incremental revenue after creating a home-grown database that has opted-in to 25 categories of information. Here's a step-by-step analysis of how to grow targeted emails and monetize the program with upsells to advertisers.

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