Fall's the time to intercept sports revenue

This week we've released a set of reports on a creative way  to sell against the football category: Football contests. 

In the renewed excitement over building e-mail lists that drive deals, the value of sponsorship revenue is often overlooked. We've found that a number of companies have divided contests into two categories, ie "marketing" which primarily drives e-mail capture, and "sales," based on the ability to sell the contest, reporting to two different departments. 

Football - with a younger and more desirable demographic than baseball - is one of the eminently salable kinds of contests, and one that also drives significant registration. Beer, auto and fast food chains love this category.  

Because Second Street Media has such a long history with football contests, we looked at as many of their contests as we could and found ten solid contest concepts, and ten best practices for increasing sponsorship revenues. These translate easily  to other kinds of sports contests, so use these monetization models and tips. 

We are also pleased to announce a partnership with GeoPublishers.com, a new association for city.com sites.  All members will receive a free annual subscription to LocalMediaInsider.com as part of their membership benefits.  The first conference will be October 1 and 2,  back-to-back in the hotel with the Borrell Local Mobile Interactive Conference.

To current LMI members who requested that LMI be part of your new organization's educational resources, I know who you are and hope to see you in Chicago to thank you personally for your support.