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Media Tech Reporter

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Media Tech Reporter

Is profitability the problem? New platforms may be the answer

iPublish Media has released a new platform that powere self serve advertising, including video newscasts from Videobolt, Waze ads, programmatic email and more. Ad design and placement of the smart bundles is fully automated Gatehouse will deply the platform this summer. 

Ginnie, the Facebook messenger bot debuts

In case you missed the 2018 Digital Revenue Summit, one media company finally got in the game of bot development and created Ginnie, the Facebook message bot, who delivers news tips and takes customer complaints. Check her out and be prepared to be charmed. 

What your clients don´t know about their Google listing

GetFiveStars co-founder Mike Blumenthal got interested in how customers use Google My Business search results, especially the new Q&A sections, so he surveyed the panels of 1,800 SMB´s and found surprising results. Google´s best kept secret may be hiding in plain sight. 

2018 Street Fight summit showcases new technology

On to the 2018 StreetFight Summit in NYC, where we checked out the latest in media technology affecting the local space. Read our summary here.

A few highlights:

  • Like GetFiveStars, Berlin-based company, Ekomi, places “start ratings” in Google Adwords.

“They can´t move the SEM over to their cousin Joe without losing their stars.”  EKOMI is also partnered with Matchcraft, which builds SEM campaigns at scale.

  • “Out of the box” ideas to sell services that are stickier than advertising.

  • A new elance service for web developers, Lorem, now has 2,000 customers and can provide a more consistent experience than Upwork at this end of the workforce.

  • Three venture capitalists  tell where they are heading in the local space and the rise of the "zero waste economy". 

    A Dutch company,   Monosolutions, provides a platform that semi-automates web developtment, so a full site can be created in one to two hours. Will this technology allow media to  build small sites at scale?

Read the full report here.

Media Tech Reporter is a monthly round up of technology used by local media. Please send your press releases on new products, deployments,