Content Marketing Services for Media Tech Companies

Talk to a specialist about creating content that media executives want to read. Then utilise our email, and advertising network to find a hyper-targeted audiences  of executives across platforms and trade media. We augment gaps in your existing marketing with a variety of services.  You pick what you need, and we work seamlessly with your team. 

CONSULTING 

• Getting the message. If you need help in honing in on the message, we put our "ear to the ground" by talking to your sales team and your core constituencies o find out what they are most interested in now. Got the message already? No worries, just let us know.

• Secret shopping and pitch reviews.   To understand your businesss, we listen to your webinars, sales presentattions and when possible, sign up for your software, and that of your competitors. Our team has a background as publishers, and internet strategists for media companies, so we add a "customer viewpoint" to your insider technical know-how.  Some of this happens informally when you use our servcies, but you can also hire us for specific projects, such as "pitch reviews" and creation of case study presentations at conferences. Note: Gorodn Borrell specifically recommended this as an area where we could help technology companies, so let us help you communicate!

CONTENT CREATION

• Press releases.   Your press releases are professionally written to lead with a news angle easily usable by both media executives and interested trade media. We also always test for SEO publsih on LocalMediaINsider's behind the scenes PR channel for extra SEO power. Press releases are sent to our proprietary opt-in list of 23,000 print, radio, and television executives plus a hyper-targeted list segmented by specific employee category via PRNewswire/Cision: 

• Professional case studies, that act like native ads. Our writers are all industry experts who use the exact  format that is tested by LocalMediaInsider to be usable by top media executives in charge of revenues, even if they do not have a technology background. Even sponsored case studies are hosted on our site alongside the most credible content in the industsry,  boosting SEO and reaching the right targeted audience. Then your exclusive emails boosts your "case" to 23,000 qualiified, interested media executives.  Adding on a native AdNetwork and address targeting is and addiontal option. See example below:  

• Software reviews. A new feature Media Test Kitchen includes reviews and sponsored reviews of media technology written for the end user. We can also write comparisons, and include all your key SEO terms.

• Contesting.  To help build real case studies, or an entire  library of the, contesting  is a great way to overcome resistance by your clients to share real names and toehr data.  A national contest by a reconized media rewards clients for their successes, builds their  own resume and addes viability to their own sales presenations. We have been extremely successful with this approach because it creates a win/win for all concerned. 

TOP ADS is LocalMediaInsider's leading franchise, an ongoing  contest that recognizes best practices in local advertising. Judges base selection of ads on creativity, use of digital and resutls.  All contestants receive a free subscription valued at $256 per year. Winners are written up  and cateogorized by technology cateogry and industry category.  Our library is  used by hundreds of lcoal sales managers and  local marekters who pay to find  the best ideas for specific situations. Here is our promo for the contest on the home page of the site: 

SEO & SEM 

• SEO and SEM.  Once your messagin is developed, use our team to help strategise key words, check traffic and place the right message on key search platforms, including competitors' sites. 

• Backlinking. Who doesn't love a great back link? Link from the content we create on LocalMediaInsider and MediaExecsTech. Every piece of content has a back link opportunitiy, including press releases, sponsored posts, case studies, and reviews. 

• . 

ADVERTISING

Now that you have the messaging and the content, utilize our exclusive network to distribute your story, native advertising, and targeting online ads: 

• Native ads created from your content served to businesses programmatically via a Native Ad Network

• Conference targeting and other "address targeting" of your messages,  on devices with look-back retargeting. If you are going to a convention or just want to send your ads to media addresses, you can device target media in ways that make you look "big" and deliver unique messages. 

• Print and online ad placement in trade journals. We can buy and place advertising in your core trade media, alligning your messages across platforms. 

EMAIL, SOCIAL and PERSONAL OUTREACH 

Email distribution is our expertise! 

• LocalMediaInsider's proprietary list of l23,000 opted-in local media exceutives in print, radio, television and magazines developed over seven years and cleaned to reflect new positions, people who back up vacationers, and staff changes tracked by trade journalis. 

• PRNewsWire/Cision allows you to yper-select by job category exactly who you want to reach within  a company.

• Personal contact with trade journals. Let us pitch your story by phone directly to editors of leading trade journals. We can also lead your through the in's and out's of how to work with some of the industry's thought-leaders. 

Let's chat!  Book an advance  appointment at this link, or  catch me today at 408.892.9815.