There were some truly outstanding entries last month for LocalMediaInsider's monthly Top Ad Contest after Impact Engine, a leading premium ad platform, added a $1,000 award and Premium Ad Challenge to the contest.
In the end, one campaign stood out from the pack:
Winner: Andrew Burney, Account Executive, WMEE radio, a division of Federated Media
Campaign: $50,000 Backyard Makeover
Client: Customer Outdoor Oasis, a division of Auburn Concrete
About the winning campaign: Auburn Concrete, a commercial supplier of outdoor paving products, wanted to break into the high residential market.
WMEE's step-by-step annual plan started with a new website and SEO, then launched a contest - $50,000 Backyard Makeover - as a lead generation program powered by all of the stations audiences. Listeners entered via a premium ad on WMEE.com. Judges liked the big prize, distribution strategy and results; the campaign virtually launched a million-dollar business overnight: 1,225 requests to be contacted for outdoor remodeling and $500,000 in business in the first two months (see how they did it in the members' area).
Congratulations to the whole team at WMEE and Federated Interactive.
Andrew Burney, Marketing Consultant/Integrated Marketing Solutions, Federated Media
A shout-out also goes to Deb Williams, Director of Interactive Sales, Federated Interactive for nominating a campaign from her team. Andrew owes you lunch!
For those interested in big ideas for integrated campaigns like this to pitch in your own market, you can find this step-by-step case study in the members' area and search for more by target customer on the left rail of LocalMediaInsider.
Don't forget to enter July's contest by June 31. Entry is free. All winners receive cash prizes and a free pass to LocalMediaInsider.
Thanks also to Impact Engine, which supplies a leading platform for creating cutting edge premium ads, for supporting best practices by posting the big reward.
Finally, a big thank you to all our media associations partners for helping recognize excellence in marketing created for local merchants:
Donald W. Reynolds Journalism Institute
Alabama Broadcasters Association
American Society of News Editors
Colorado Press Association
Inland Press Association
Kentucky Press Association
Local Media Association
Missouri Broadcasters Association
Missouri Press Association
Nevada Press Association
Pennsylvania NewsMedia Association
South Carolina Broadcasters Association
Washington State Association of Broadcasters
Wisconsin Broadcasters Association
Wisconsin Newspaper Association
Washington Newspaper Publishers Association