With two/thirds of the digital spend from SMB's going to marketing and promotions, an increasing number of local media companies are offering non-traditional media services, and a few have started in-house agencies. These are small teams that use some of the media's resources and stay lean by utilizing numerous freelancers and third party technology partners.
These ten steps for creating a small inhouse agency point-out issues that arise in real world situations and make sure your model is thought out, based-on real world examples. Included:
*Core staff of a small agency
*Business development strategies
*Agencies processes that are different
*Products and pricing
*Vendors recommended by members
*Checklist of "to do's"
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The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and MediaExecsTech, developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine, to showcases perspectives from around the world on new topic each month, translated from and to the top five languages in the world.
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