local media insider
White Paper

Ten steps to creating an inhouse agency

Download this report below

Alisa Cromer
Starting an inhouse agency can be fun. Stay lean, creative and download the the white paper below.

With two/thirds of the digital spend from SMB's going to marketing and promotions, an increasing number of local media companies are offering non-traditional media services, and a few have started in-house agencies. These are small teams that use some of the media's resources and stay lean by utilizing  numerous freelancers and third party technology partners.

These ten steps for creating a small inhouse agency point-out issues that arise in real world situations and make sure your model is thought out, based-on real world examples. Included:

*Core staff of a small agency

*Target accounts

*Business development strategies

*Agencies processes that are different

*Targeting accounts

*Products and pricing

*Vendors recommended by members

*Checklist of "to do's" 

Please scroll down to download the report. 

Alisa Cromer

The author, Alisa Cromer is publisher of a variety of online media, including LocalMediaInsider and  MediaExecsTech,  developed while on a fellowship with the Reynolds Journalism Institute and which has evolved into a leading marketing company for media technology start-ups. In 2017 she founded Worldstir.com, an online magazine,  to showcases perspectives from around the  world on new topic each month, translated from and to the top five languages in the world.



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