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Best Practices

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Having someone open an email is only half the battle. Site Impact provides best practices on writing emails that inspire the all-important click-through.

Best Practices

Today, local media hold a unique place in political advertising. John Kimball, of John Kimball Group, shares 7 steps to creating a robust media kit so that you can start this summer.


What should go on the B2B content schedule for your digital agency? Amazingly, even marketing companies often fail to showcase their own talents by marketing themselves. Use this cheat sheet of 12 …

Best Practices

Selling marketing to the B2B marketplace is remarkably similar to B2C. But there are some key differences and top strategies that work for digital agencies. Included in this report: How the needs …

Case study

Teams of digital hunters that are high volume, low margin and challenging to build and manage. Here are tips for managing teams of digital sales force from Greg Walls, VP of Reseller Channel, …

Best Practices

The biggest problem in forming digital agencies is recruiting and training a team of digital hunters. Here are nine best practices shared by Greg Walls, VP Reseller Channel, LocaleEdge, at the 2013 …


Merchants are more interested than ever before in ROI. In fact, a BIA Kesley survey shows they are planning to increase spending in digital marketing, but in fewer channels - keeping those that show …

Best Practices

Margins are thin, and most of the money goes to Google. However, media companies successfully selling Google AdWords claim it's not only worthwhile, but also "foundational" to digital agency …

Digital services

We found this excellent short explanation of How to set up a Google AdWords campaign on SearchEngineLand blog. It's an excellent cheat sheet for marketers who know the basics but are rusty on the …

Best Practices

Whether or not to sell Google AdWords was hardly a question at the 2013 Digital Agency Summit, produced by BIA/Kelsey and LocalMedia Association.

The majority of media leaders speaking in the …

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